Social Media.Market The Decentralized Ecosystem to Discover,Create,Perfom and analyze advertising campaigns with social media influencers across any Social Network.
We are building SocialMedia.Market — the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers across any social network. Blockchain technology will simplify the integration between advertisers and publishers and decrease costs for all engaged parties. It will create a competitive marketplace that’s 100% safe and transparent, creating opportunities for thousands of influencers and brands all over the globe to form targeted audience exposure; engaging consumers in the most relevant way. We will help elevate advertising markets to the next level and take considerable market share very quickly as cryptocurrency and Blockchain technology become mainstream in the next few years.
ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM
A short list of advantages SocialMedia.Market will provide to all parties as a service:
TRANSPARENT and competitive marketplace.
WIDE range of social media platforms, such as: YouTube, Instagram, Facebook, Twitter, etc.
REDUCED operational costs and fees when working with Influencer campaigns.
ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence.
SMART partnership for a wide range of users with the ability to create smart contracts tailored to specific needs using templates and smart tips.
FAIR dispute solution based on decentralised Blockchain technology.
ULTIMATE results, smart planning with Real-Time Analytics and Data Science.
GLOBAL outreach allows project to aim for larger market share, higher diversity and less dependency on local regulations.
ADVANTAGES OF SOCIAL MEDIA TOKENS (SMT)
A short list of advantages SMT will provide to all parties as a single currency:
100% SAFE escrow transactions based on Blockchain technology.
LOW-COST transactions with less operation fees.
SIMPLIFIED and FAST global payments.
Earn REWARDS by active personal participating in the decentralized dispute solution system.
Get agent commission within the platform.
DONATIONS METHOD for bloggers and streamers.
UTILITY TOOL for acquiring outstanding marketing services, premium analytics and development instruments.
MARKET OVERVIEW
SocialMedia.Market targets Influencer Marketing, one of the fastest-growing markets. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry within the next 5 years.
Though, traditional media has only slightly declined, with TV still holding a strong position as a medium of content consumption and brand discovery. The overall time spent by internet users online exceeded the time spent on all traditional media combined, over the past 5 years.
The longer online presence due to the expansion of the mobile internet had not has a significant impact on traditional media as some of this additional online time happens simultaneously. Internet users tend to second-screen, or consume multimedia on any chosen device and mobile at the same time. Altogether, these factors increased the average time spent on social media by 34 minutes and posting frequency by 50%.
As previously mentioned, this shift has two important effects, higher social media consumption and an increase in the utilization of ad-blocking. As internet users’ behaviors shift, consumer awareness of ad-blocking increases. Alternate forms of brand promotion are set to gain traction, as desktop and mobile ad-blocking tactics advance. Particularly, those forms of brand advertising that revolve around social and mobile channels that are, currently, immune to ad-blockers; including Influencer Marketing, sponsored editorials and in-app advertising.
The brand discovery market still relies heavily on search engines and TV ads, although in the last couple of years a clear trend of using social networks for marketing purposes has developed among Millennials and Generation Z, the most active internet buyers currently. Furthermore, this trend is predicted to continue over the next 5 years. Tending to rely on word-of-mouth and reviews or opinions of trusted leaders or celebrities, this channel is smartly being utilized by most marketers. And despite its complexities, more than half of companies plan to increase budgets on Influencer Marketing in the next year.
Based on this report, with 86% of marketers applying this type of marketing and 94% of those marketers finding it to be a very effective tactic for advertising, we can emphatically conclude that Influencer Marketing saw an explosive growth in 2016. Moreover, in 2017, 67% of marketers are predicted to increase their budgets regarding Influencer Marketing, with only 4% planning to decrease it. Some of the most preferred social channels are Instagram, Facebook and YouTube. Influencer blogs have also proven to be an important channel, with nearly 87% of respondents leveraging them as tool for improving brand discovery. The average budget per program for most marketers is around $50,000 — $100,000, while 18% plan to increase to over $100,000 and up to $500,000. The top challenge for 2017 will be measuring the ROI of Influencer Marketing campaigns.
Our experience solving difficulties and issues in creating advertising campaigns and developing interactions with Influencers, inspired us to create SocialMedia.Market — the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers.
Blockchain technology will simplify integration, reduce fraud and costs for all market participants. It will create a 100% safe and transparent, competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, forming targeted audience exposure and engaging consumers in the most relevant and efficient ways. An open, agile platform will create a new generation of advertising, accessible to millions of new, up-and-coming influencers, startups and small businesses.
SocialMedia.Market’s objective is to establish a healthy ecosystem, where:
influencers can easily access sponsorship for creating high-quality content,
agencies get access to a constant stream of influencers and can concentrate their effort on testing new strategies and strengthening their expertise,
advertisers get access to more relevant and efficient ways to engage consumers
and consumers, ultimately, gain access to the high-quality content they desire.
SOCIALMEDIA.MARKET’S MAIN FEATURES AND BENEFITS
SocialMedia.Market will provide the following features to all platform users:
SECURE TRANSACTIONS
Delays or non-payments are problems typically associated with an Influencer’s platform. The advertisers and influencers have very little control over payments. In many cases, after project submission, the advertiser doesn’t receive the high-quality content agreed upon from an influencer or the influencer does not get paid. Our Ethereum based platform uses an escrow payment system which holds the contract fees until the set obligations are met. On project completion, the funds are released, securing the interests of both parties involved.
FAIR DECENTRALISED DISPUTE SOLUTION SYSTEM
Content created by Influencers is mostly perceived subjectively. This may cause disputes and dissatisfaction of parties with achieved results. For the most part, modern platforms do not solve such disputes between parties. Moreover, platforms with such mechanics typically charge an additional fee for arbitration and often favor the paying side. Our service has several preventive measures that will allow parties to resolve disputes on their own in most cases, as well as an arbitration system that will resolve disputes between participants with the help of independent platform experts.
OWNERSHIP VALIDATION
One of the major problems contributing to most of the unforeseen costs is fraud, when a fraudster impersonates an Influencer by hacking into his accounts. These situations harm both parties, Advertiser and Influencer. SocialMedia.Market applies special procedures providing a transparent and reliable marketplace. Influencers are verified and authorized to ensure they are really who they claim to be. Additionally, two factor authentication ensures protection and account ownership within the platform.
EASY COMMUNICATIONS AND INTERACTIONS
Engagement and arrangement is one of the most time-consuming tasks for both the Brand and the Influencer. At SocialMedia.Market we pay great attention to making collaboration more simple and effective. With our powerful CRM-system, in-platform chat app, Smart Contract templates, chat tips, instant notifications and mobile app, organizing contacts, messages, communicating and staying up-to-date will be convenient.
SIMPLE MANAGEMENT
The templates of Smart Contracts will simplify the reconciliation of requirements and the control on compliance of created content for both sides.
HIGH-QUALITY USER EXPERIENCE
With the trend of using mobile devices to solve everyday tasks, we understand that our platform should be convenient and compatible with all kinds of devices. Therefore, we use progressive technologies to make SocialMedia.Market cross platform. Brands and Influencers will be able to utilise IOS and Android applications conveniently, staying in touch anytime, anywhere.
ADDITIONAL WAYS TO EARN
For active participation in Dispute Solution system platform members will be rewarded with SMTs for their engagement in dispute arbitrations. This will be available only for users who hold a certain number of tokens in their accounts.
FEATURES FOR INFLUENCERS
SocialMedia.Market is an outstanding tool with multiple features for all kinds of social media Influencers:
HIGH-QUALITY BUSINESS OPPORTUNITIES FOR CONTENT MONETISATION
For beginners and minor opinion leaders, searching for ways of monetisation is a difficult and time-consuming task. Our service will give Influencers of any size an opportunity to choose brands, creating the most interesting and beneficial partnership.
NO ENTRY BARRIER
Most Influencer platforms require specific numbers of followers to be listed. Unlike others, SocialMedia.Market is accessible even for new Influencers in the early stage of social presence.
EASY ENGAGEMENTS WITH BRANDS
Separate engagements with multiple brands adds complexity to Influencers. With the help of our platform, Influencers will be able to communicate with brands directly and approve content they create without a hassle, even for the different social media channels they run.
INSTANT WORLDWIDE PAYMENTS
Most Influencer Marketing platforms and agencies bind Influencers to wait for pay-outs up to 60 days. With Social Media Token (SMT), payouts will be passed in a split second after the Smart Contract executed (in the case an Influencer’s account is verified and doesn’t have a history of platform rules violation). Social Media Token will allow influencers to get paid anywhere in the world. SMT integration with blockchain technology assets payment platforms like TenX will supply our token with the ability for day-to-day real-world payments.
INSIGHTS AND TIPS FOR CHANNELS DEVELOPMENT
There is a lack of data driven tools giving Influencers insights into the audience’s interactions with their content. Most opinion leaders don’t have a lot of experience and/or don’t understand what kind of analytics they need to pay attention to for channel growth which, in turn, will increase the level of monetisation. SocialMedia.Market will give bloggers complete information about their channel and tips on how to increase the level of engagement received based on insights provided by the platform.
CLEAR TASK ASSIGNMENT
Small and novice bloggers are often faced with displeasure from advertisers about marketing content they are producing or changes in content requirements. For example, in cases where the advertiser didn’t issue a clear task — the result may become irrelevant. SocialMedia.Market will significantly reduce the number of cases like the one described above with the help of Smart Contracts and fair dispute solution.
FEATURES OF SOCIALMEDIA.MARKET FOR AGENCIES
In addition to the above listed benefits, SocialMedia.Market will provide opportunities in extra earnings for marketing agencies. Any agent will be able to become a partner of the platform and receive commission in Social Media Tokens for the provision of additional services for advertisers’ marketing campaigns or become a personal manager to Influencers.
SocialMedia.Market will be a convenient tool for searching and managing business opportunities. With the help of service agents, one can easily manage the schedule of advertising content or check the effectiveness of advertising campaigns using the extended set of tools, anytime and anywhere.
HOW IT WORKS?
The SocialMedia.Market platform automates all business processes related to selection, creation and management of the Influencer’s marketing activities, including the distribution of financial means among the participants.
The platform has a friendly and easy-to-use interface for Brands and Influencers to help post and accept tasks easily. To ensure the authenticity of the users, the platform will perform identity verifications whenever necessary. The unique identities of Advertiser and Influencers will be based on their addresses in the Blockchain, making it difficult to forge. To protect personal data on the account of the Advertiser and Influencer, two-factor authentication can be applied.
In the following sections, we give a summary of several types of engagement scenarios with the platform. The described features are preliminary and can be modified during platform development.
CAMPAIGN AND SMART CONTRACT CREATION FOR BRANDS & ADVERTISERS
The basic tools of SocialMedia.Market, like working with a social media database, will be accessible for Advertisers without verification. For creating tasks and campaigns, as well as communicating with Influencers, an Advertiser must pass the verification process, requiring them to provide details on the company profile.
SocialMedia.Market’s interface for brands enables creation and planning of campaigns from concept to completion. The first step in the creation of an Influencer Marketing campaign is to prepare a task for Influencers. Some of the factors the advertiser must consider when creating a task:
social media channel;
start and end dates or period of campaign;
region, country or city;
campaign budget;
the necessary files and the content they want to see;
any additional information required for chosen channel and content type (for example, YouTube video tags for better SMO)
target audience preferences for automatic Influencer selection, etc.
All this information will be easily set up with the help of templates and smart tips provided by SocialMedia.Market.
In the next step, the advertiser must select an Influencer for the campaign. This step can be completed in a couple of different ways. Making the campaign visible for all Influencers who match the target audience and task details is the easiest way to accomplish this step. In that case, campaigns will only be available for Influencers who have already verified their accounts on the platform. And, if an Influencer is interested, they would send a request to join the campaign. The second way to choose an Influencer would be to create a personal list containing preferred Influencers using the platform’s database, advanced search engine and filters. After creating this list, the Advertiser will be able to send the task to all Influencers on the list, even if they don’t have an account on SocialMedia.Market.
SocialMedia.Market aims to provide Advertisers with up-to-date information on Influencers, however some of them may not have an account within the platform. If such Influencers are chosen, they receive an invite to register and verify themselves before getting the job.
DATA SCIENCE
Our platform will use the latest technology for data collection and analysis. This will be achieved with help of gathering data from Social Graph and Open Data as well as the data inside the platform. With the use of Artificial Intelligence and Machine Learning, SocialMedia.Market will provide an outstanding service to our users.
SocialMedia.Market has significant points and features in comparison with currently existing tools Brands and Influencers have to leverage in the engagement process. The following table provides SocialMedia.Market’s competitive advantage comparison.
SocialMedia.Market’s platform will create a global marketplace for Advertisers and Influencer Marketing publishers among every major social network, providing convenient and transparent tools for interaction of any party involved. For maintaining commercial relationships between participants, SocialMedia.Market will collect a service fee from every executed contract. The amount of the fee may differ depending on the type of contract and complexity of interaction between parties, but will not exceed 10% of the contract value. The obtained service fee, reduced by operational costs and decentralized Dispute Solution rewards, forms the platform’s net profit. Additionally, SocialMedia.Market will provide advanced marketing and analytic services for an extra fare.
All operations within the SocialMedia.Market ecosystem are executed with its effective cryptocurrency token — Social Media Token (SMT), which ensures high standards of services and prevents any unauthorized human intervention in the processes within the system. The Social Media Token will create a self-driven economy based on constant cooperation between Influencers, Advertisers, marketing agencies and agents. The token’s value is going to be upheld not only by simple transactional means within the platform’s services, but also supported with the decentralized dispute solution system which will bring rewards to token holders for active personal participating.
Utilized, but not limited to SocialMedia.Market, SMT will be transferable outside the platform. Social Media Token holders will be able to operate on the well-known digital currency exchanges, where potential platform users will be purchasing SMT to use platform services. Integration within blockchain assets payment platforms like TenX, potentially can make SMT a popular, day-to-day payment method within the social media e-commerce network and the industry, as a whole. It can also become a convenient global donation method for bloggers and streamers in the early stages of their channel’s content development.
Every platform user, or any person willing to become an industry expert, can be a part of SocialMedia.Market’s decentralized Dispute Solution system. To gain the ability to vote, a user should be holding a certain and constant amount of Social Media Tokens, the number of which will be determined by the platform community. Experts who have actively participated in the solution will be rewarded by SMT deducted from the platform service fee reserved in every Smart Contract.
SOCIAL MEDIA MARKET ARCHITECTURE
ROADMAP
TOKEN DISTRIBUTION
Social Media Tokens (SMTs) will be issued as ERC20 compatible tokens. Based on the number of tokens distributed during both sale phases, 15% more tokens will be issued for team and platform core functionality (6 month of vesting period), and 5% for partners and advisors. This will form the total amount of SMTs ever issued.
TOKEN SALE: PHASE #1 (FINISHED)
Public sale of Pre-ICO was held 7–21 of December 2017.
7 553 358.45 SMT was sold during the Phase. Soft Cap successfully reached.
All unsold tokens during Token Sale: Phase #1 added to the Token Sale:Phase #2 amount.
START DATE: 7 December 2017 12:00 GMT (1:00 pm CET)
END DATE: 21 December 2017 12:00 GMT (1:00 pm CET)
SOFT CAP: Reached during Pre-ICO
Token exchange rate: 1 ETH = 3000 SMTs
Minimum contribution amount: 0,01 ETH / 30 SMTs
Maximum contribution amount: unlimited
Contribution methods: ETH, BTC
Bonuses: Pre-Sale: 30%, Public sale: 10%
TOKEN SALE: PHASE #2
START DATE: 9 February 2018 12:00 PM GMT (1:00 pm CET)
END DATE: 16 March 2018 12:00 PM GMT (1:00 pm CET)
PRE-SALE: 2–9 February 2018 12:00 PM GMT (1:00 pm CET)
SOFT CAP: Reached during Pre-ICO
HARD CAP: 16.000 ETH
Token exchange rate: 1 ETH = 2500 SMTs
Minimum contribution amount: 0,1 ETH / 250 SMTs
Maximum contribution amount: 300 ETH
Contribution methods: ETH, BTC, LTC, XRP, BCH, DASH, DOGE, ETC, NEO, XMR, ZEC
Bonuses:
Pre-Sale: 20% (min. contribution 25 ETH)
Public Sale: Days 1–5: 15%, Days 6–20: 10%, Days 21–35: 5%
Referral Program Bonus: Give 3%, Get 5%
USE OF FUNDS
TEAM
DMITRY SHYSHOV CEO, Founder
A passionate entrepreneur, the CEO and founder of R.Games and Nontita Limited, operating in games and Esports industries. Over the past 3 years R.Games sold more than 10M games and engaged over 2M of active users in a year. Nontita Limited operates on a market of virtual items and digital goods, being the entity behind CSGO.CASH. As an early adopter of influencer marketing strategy, Dmitry has a vast experience in it, as well as understanding of the internal operations on the market.
ALEXANDRA MOROZOVA Co-founder, Chief Marketing Officer
Alexandra is the marketing person behind the R.Games and Nontita Limited the one, who is working with influencers in Game and Esports industries on daily basis. She has more than 7 years of experience in digital marketing and worked on marketing campaigns for Apple, Sony, Dell, Asus, Lenovo, Microsoft Xbox, Fibrum.
MAKSYM CHURKIN Tech Lead
Maksym is an experienced full product modular architecture specialist and Scrum master. He has more than 7 years of technical expertise in development of SaaS applications. Maksym is responsible for all the technical parts of the project, making the SocialMedia.Market platform go live.
VIKTOR PEREKHOD Business Development Manager
Viktor has more than 8 years of expertise in building strategic marketing campaigns for new products and identifying new business opportunities. He has over 2 years of experience in KPMG (Big Four accounting firms) and worked with numerous industry leaders, like Volvo, Samsung, Vodafone, G2A.
ADVISORS
Website : https://socialmedia.market/
Whitepaper : https://socialmedia.market/assets/pdf/SMM_White-Paper_eng.pdf
ANN Thread : https://bitcointalk.org/index.php?topic=2291309.0
Telegram : https://t.me/joinchat/B3UENkIW3R9A6v_4KnpOZQ
Instagram : https://www.instagram.com/socialmedia.io/
Medium : https://medium.com/socialmedia-market
Twitter : https://twitter.com/SocialMedia_io
Facebook : https://web.facebook.com/Socialmedia.market.io/?_rdc=1&_rdr
Profile Bitcointalk : https://bitcointalk.org/index.php?action=profile;u=1116890
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